The opportunities for Amazing Ideas to establish and launch its Assignment

The opportunities for Amazing Ideas to establish and launch its Transition Windows product in the Australian market - Assignment Example There are opportunities that exist for the company to pursue in the Australian market given its limited strengths. Recommendations These will be founded on facts fathered during the research process on whether the company should go ahead and launch its product-transition windows and make its entrance in the Australian market. Table of Contents Table of Contents 4 Introduction 5 2. Phase one report 5 B. Company mission Statement 5 C. Amazing ideas Strategies 6 D. Industry analysis 6 E. Target Market Profile 6 F. Product Profile 7 G. Country Readiness 7 H. SWOT Analysis 7 3. Phase two report 8 A. Place (Location) 8 B. Macro-level screening 9 C. Indicators of Market Accessibility 9 D. Micro-Level Criteria Screening 10 E. Phase II Conclusions and Recommendation 10 A. Competitive Analysis 11 C. Market entry 11 5. Entry mode 11 6. Market Segmentation 12 7. Promotion 13 8. Summary conclusion and Recommendations 13 Introduction The purpose of this document is to present a study of the opport unities for Amazing Ideas to establish and launch its Transition Windows product in the Australian market. This research process provided an opportunity to prepare a thorough analysis of Amazing Ideas and its product- Transition Windows, in order to present a detailed report on opportunities available in the Australian market. This document includes background information that is developed with the assistance of a SWOT analysis. Using this analysis, both market and sales potentials in Australia were studied resulting into the development of entry strategies and marketing plans with conclusions and recommendations for pursuing this wonderful opportunity in Australia (Stapleton,1997)2. 2. Phase one...This document includes background information that is developed with the assistance of a SWOT analysis. Using this analysis, both market and sales potentials in Australia were studied resulting into the development of entry strategies and marketing plans with conclusions and recommendatio ns for pursuing this wonderful opportunity in Australia (Stapleton,1997) . 2. Phase one report The objective of this phase is to conduct an in-depth situation analysis to establish a basis to assist in determining the company’s opportunities to compete in the market. Here is the scenario. A. Company Background Amazing Ideas a company that is to be headquartered in Australia, is eyeing to venture into the Australian market with its new product, Transition window. This company was established by students from the Swinburne University of Technology in the first year of marketing tutorial class. During this session the students came up with idea of transition windows with hopes of launching their invention which holds a considerable appeal to a potential Australian Market.